Using the Colors View
The Colors tab in Highviz.io helps you understand which color palettes in your posts drive better performance. This guide explains how to read the color data and apply it to improve your Instagram content.
🎨 What the Colors Tab Shows
Every dominant color detected in your posts is listed with:
Color Swatch & Name - Visual representation and name (e.g. Navy, Yellow, Gray)
Average Coverage - How much of the image contains that color on average
Posts - How many posts featured this color
Engagement Metrics - Reach, impressions, likes, comments, saves
Engagement Rate - We calculate it by dividing total interactions (likes, comments, saves) by impressions.
Tip: Look at colors with the highest engagement rate to see what resonates visually with your audience.
📈 Deep Dive: Color Details View
Click any color to explore:
Color Breakdown - Sub-shades like "darkslateblue" or "indigo"
Engagement Stats - Aggregated impressions, likes, and saves
Post Table - All posts containing that color, with coverage and performance details
Example: You might find that posts with >50% navy consistently have higher save rates - a signal that navy imagery works well for your brand.
💡 How to Use Color Insights
Design with intent - Choose color schemes for your next shoot based on what performs best
Style your grid - Align your color use with your overall aesthetic and performance
Test & iterate - See what happens when you increase or decrease certain color usage
🧠 Use Cases
Influencers: Discover what mood or vibe (e.g. soft tones vs. bold) drives your engagement
Brands: Plan campaigns or collections with high-performing colors
Designers: Use Highviz data to guide post-production edits