How to Use Highviz.io: Feature-by-Feature Guide

Welcome to your deep-dive guide on using Highviz.io, the Instagram analytics tool designed for creators and marketers who want to understand exactly what drives performance on their posts.

This guide walks you through every section of the dashboard so you can make data-backed decisions that improve engagement, increase followers, and grow your influence.

📊 Dashboard Overview

Your dashboard gives you a high-level summary of how your account is performing:

• Net Follows: See your follower growth, broken down by new follows and unfollows.

• Reach & Impressions: Track how many people are seeing your content and how often.

• Interactions & Accounts Engaged: Measure likes, comments, saves, and shares.

• Performance Trends: View week-over-week charts of performance for each key metric.

Tip: Use the date selector (top-right) to compare the last 7, 14, or 30 days against a previous period.

🖼 All Posts: Individual Post Performance

See how each post is performing with detailed metrics like:

• Reach & Impressions: How many saw it and how many times it was viewed

• Likes, Saves, Comments: Basic engagement metrics

• Engagement Rate: Interactions divided by reach

• Performance Labels: Each post is tagged (HOT, OK, LOW, or COLD) based on how it compares to your recent average

Click any post to open its detailed view for deeper insights into visual elements.

🎨 Colors: See What Visual Tones Perform Best

Highviz breaks down your posts by dominant colors and analyzes which ones drive better engagement.

• Color Name & Swatch: Instantly identify which colors were present

• Average Coverage: How much of the post that color occupied

• Engagement Rate: Which colors get the most reactions, saves, and shares

• Post List: See all posts that contain the selected color, along with individual performance metrics

Use this to optimize future shoots or design content with high-performing color palettes.

🧸 Objects: What’s in Your Posts Matters

Every image is scanned for objects like clothing, flowers, packaging, toys, and more.

• Object Name & Thumbnails: Instantly see what was detected in your content

• Reach & Engagement: Understand how posts featuring a particular object performed

• Detection Confidence: See how confidently our model detected each object

• Post-Level View: Dive into all posts that included that object, sorted by engagement rate

Creators can use this to identify props, products, or environments that perform best.

🙂 Faces: Who’s in the Post & How They Perform

Our AI identifies faces and breaks down performance based on age and gender characteristics:

• Face Thumbnail & ID: Each face gets a visual preview and anonymized ID

• Demographics: Age range and gender

• Emotion & Accessory Detection: Estimate happiness and likelihood of headwear

• Performance Data: See engagement metrics on posts that contain this face

This helps optimize who or what expressions you feature in your future content.

🧠 Post Details View

Click into any post to get a visual performance breakdown:

• Post Preview: See the image and caption

• Dominant Colors: Automatically detected color palette

• Detected Objects: What the AI sees in your image

• Detected Faces: Face analysis with age, gender, and expression

• Engagement Rate & Performance Comparison: See how this post stacks up against your recent average

Bonus: Use this section to reverse-engineer your best content. Check for correlations between color, object, or face presence and post performance.

💡 How to Use These Features to Grow

1. Compare Colors: Look for patterns in high-engagement colors and use them intentionally

2. Audit Object Tags: See which props or themes work best, then repeat them

3. Refine Captions: Analyze high-performing posts and mimic tone or structure

4. Track Posting Patterns: Use the All Posts table to spot timing/frequency trends

5. Cross-Analyze: Use color + object + face performance together to find high-impact combinations